Have you seen the commercial for D'Noir Prunes? Noir is and has always been a French word pronounced n-wahr. Film noir? On the commercial for Sunsweet they sat in their marketing meeting and decided to pronounce it Duh-Nor. Really? Are they kidding me? Duh-Nor? Noir means black in French. Why are the advertisers bastardizing another language? L'Oreal has a new mousse called Sublime. Sublime has always been pronounced sub-lieyme. Not the L'Oreal mousse. They are calling it Subleem. Really? How is it even possible to get through all the levels that have to sign off on product names and scripts? It is truly unbearable to hear words mispronounced on the subway, but now in products and commercials? Do you know anyone that pronounces negotiate as ne-go-see-ate? It's making a comeback. It is the English pronunciation not the American English pronunciation. I knew someone who one day heard an English person say negosiate and from that point on said it that way. Really? I have heard people on the news saying it and it's not Piers Morgan. Why doesn't anyone say anything? Art directors? Teachers? Spouses? Producers? Someone? Anyone?
Sidebars: I am deeply disheartened by the announcement that Congressman Barney Frank will not be running for re-election. He is without question the most uncensored voice in the Democratic party. You may not always agree with what Barney Frank has to say, but he doesn't mince words. He stands on his own and stands up for both his constituents and all Americans. Congress will be just a bit more homogeneous without him.
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